Revitalizing Oasis International’s Online Presence

Oasis International School boosted its online visibility and organic traffic through a strategic SEO overhaul, improving keyword rankings and enhancing program discoverability.

Client
Oasis International School

Duration
6 months

Overview

Oasis International School, established in 1999 in Bangalore, follows the IGCSE British curriculum. Over the past 25 years, it has grown from a small start with only a few students to a thriving institution with over 1,000 students, ranging from Kindergarten to Grade 12.

Despite consistently being ranked among the top 10 international schools in Bangalore for the past decade, these achievements weren’t reflected in their search engine rankings.

The Challenge

With the rise of new international schools in Bangalore, Oasis experienced a decline in organic reach online. Historically, the school relied on referrals as its main source for new student admissions. However, this approach led to stagnating enrollment rates in the face of increased competition. Larger school franchises in the area were investing heavily in digital marketing, and Oasis needed to expand its marketing efforts to include organic search growth to remain competitive.

The Objectives

Oasis sought to enhance its online visibility by improving branded and non-branded keyword rankings. As an official center for British curriculum teaching certifications, the school also aimed to boost the visibility of its teacher training programs. Specific goals included:

Increasing organic traffic for branded keywords
Boosting organic traffic for non-branded keywords
Improving overall search engine rankings (SERPs)
Enhancing the visibility of teacher training programs to attract prospective educators

SEO Strategy

A comprehensive SEO strategy was implemented to meet these objectives, focusing on on-page and technical SEO improvements. Key actions included:

1. On-Page SEO Optimization

The initial phase focused heavily on on-page SEO to ensure each webpage was optimized for target keywords and user experience:

On-Page SEO Tactics:

Meta tags optimization (titles, descriptions)
Structuring content with a logical H1, H2, H3 hierarchy
Adding and optimizing alt text for all images
Implementing structured data for rich results in search engines
Optimizing each page with relevant keywords based on search intent
Building a stronger internal linking structure
Adding strategic external links to reputable sources

2. Technical SEO Enhancements

A series of technical improvements were made to ensure the site was operating efficiently and adhered to SEO best practices:

Technical SEO Improvements:

Improving Core Web Vitals to enhance page speed and user experience.

Optimizing the sitemap to aid in faster, more accurate indexing
Fine-tuning the robots.txt file to control search engine bots effectively
Disavowing toxic backlinks to protect the site’s authority
Resolving 4xx, 5xx, and 3xx errors for a smoother user experience

3. Content Strategy

A content-driven strategy was essential to attract relevant traffic from Parents, Educators, and other stakeholders, and build authority.

The plan included:

Publishing four targeted blog posts per month, each optimized for specific, high-value keywords

Building quality backlinks by promoting top-performing content on reputable websites to improve domain authority
Create content for awareness, engagement, and consideration stages of the funnel.
Conduct original research which gets quotes by other articles and the SERP.